My core principles around life and business:
- I believe work should revolve around family, not family around work. My company HomeLife Media was founded on this belief.
- The secret to success in staying the game long enough to win. The athlete that wins the championship is not always the one with the most skill, but the one who is able stay healthy long enough to win. The business that thrives isn’t always the one with the genius strategy, but the one that avoids making decisions that puts them out of business. Survival is the most gangster move in business strategy. If you stay alive long enough, you will luck into incredible rewards. Success can only be measured over decades, not years.
- I believe we do our best work when we want from where we want. This doesn’t just go for business owners, but all employees. When you reward your employees with freedom over their work schedule and location, you will be rewarded with uncompromising loyalty.
- I believe that the profit potential of a business must be weighed against it’s stress potential: Not a day goes by that I don’t turn down growth opportunities for peace of mind and stability.
- I believe most business owners drastically underinvest in themselves, and over-invest in their business. You are not your business. Your business is not you. Yet despite these facts, many new businesses pour 100% of their profits back into their business. What does this look like practically speaking? I think business owners owe it to themselves, their families, and the causes they support to take a healthy profit from their business each year. Always. Year one. Maybe even month one. This means baking profit into the business as an expectation from the get go.
- Build an audience first, a product second. Products come and go, but loyal and passionate audiences stand the test of time.
- When the cost of failure is low, iterate quickly and don’t overthink issues. When the cost of failure is high, move slowly, deliverately, and carefully
- I believe you don’t really know your own thoughts until you write them. Hence, the sole purpose of this blog.